Paisley 
Insights

The restaurant industry is a challenging landscape. Even the most brilliant chef-driven concepts face the immense pressure of a fluctuating economy and shifting consumer habits. So, when a client came to us with ambitious goals in a market where many were just trying to stay afloat, we knew a generic marketing plan wouldn't cut it. We needed a strategy as carefully crafted as their signature dishes.

This is the story of how a deep, data-first approach didn't just move the needle, it created remarkable growth in a challenging climate.

Our Recipe for Success: The Paisley Approach

Before a single social media post was drafted or an ad was placed, our first step was to listen and learn. We believe a winning strategy is built on a foundation of genuine understanding, which we gather from every possible angle.

• Aligning with Leadership: Our process began with in-depth discussions with the restaurant's leadership. We sought to understand their vision, their strategic goals, and the specific issues they wanted to improve. What did success look like to them? Where were the operational pain points? This partnership ensures our marketing efforts are directly tied to tangible business objectives.
• A Deep Dive into the Data: We then immersed ourselves in their numbers. We went beyond surface-level sales reports, analyzing menu performance item-by-item to understand what truly resonated with diners. By connecting sales data to specific dishes, we identified signature offerings and opportunities for promotion that would have the greatest impact.
• Understanding the Guest Experience: A restaurant's reputation is built one guest at a time. We meticulously tracked and analyzed online reviews from multiple platforms to distill the core of what customers loved, and what could be improved. To get past the desktop research, we conducted in-person interviews with patrons to gather unfiltered, firsthand feedback on their experience, from the ambiance to the service and the food itself.

This 360-degree discovery phase provided the crucial insights needed to build a bespoke strategy. We weren't just marketing a restaurant; we were amplifying a specific, celebrated experience that we now understood from the inside out.

A Taste of Success: The Results

After implementing the new strategy, the results from the following quarter (Q2 2025) speak for themselves. In a period where the broader industry reported declining traffic and consumer spending, our client achieved significant, measurable growth.

Key Performance Highlights (Year-over-Year):

• Defying Industry Trends: While the restaurant sector faced a slowdown, our client’s Net Sales grew by 3.16%, Total Orders surged by 23.13%, and Total Guests increased by 8.27%.
• Dominating Local Search: Visibility on Google skyrocketed. The restaurant’s Business Profile was viewed 156.2% more times and appeared in 250% more searches. This increased visibility led to more direction requests, menu views, and direct bookings.

Digital Engagement Exploded (vs. Previous 90 Days):

• Facebook: Views skyrocketed by 177.1%, and the restaurant’s reach expanded by 53.4%.
• Instagram: The platform proved to be a visual powerhouse, with views increasing by 58.4% and content interactions growing by 82.4%.
• Website as a Hub: The website successfully attracted 4,745 active users, with the majority being new. Crucially, the main landing page had a bounce rate of just 4.53%, proving that the traffic we drove was highly engaged and found exactly what they were looking for.

By focusing on a data-informed strategy that amplified the restaurant’s unique story and experience, we were able to build a resilient marketing engine that not only weathered industry headwinds but thrived, capturing market share and building a stronger brand. It’s proof that the right insights, paired with creative execution, are the most powerful ingredients for success.